Mediacom

Since joining MediaCom as U.S. CEO in 2012, Sasha Savic has delivered nine years of growth, bringing unprecedented success and recognition, resulting in MediaCom winning Adweek’s 2021 Global Media Agency of the Year, and Sasha himself recognized as Adweek’s 2021 U.S. Executive of the Year.

In 2019, Savic lead the charge in the formation of the New Majority Ready™ (NMR) Coalition – a movement to help brands engage with multicultural audiences and place diversity in the forefront of their strategies in context of the New Majority in America.

He is also a sought-after speaker – most recently on stage at CES and Advertising Week New York, as well as serving on the jury for Cannes Lions International Festival of Creativity, the Effie Awards and Brand Film Festival and was Jury Chairman for Adweek's Media Plan of the Year for several years. He is also a member of the 4As Media Leadership Council and actively supports environmental causes and sustainability through participation in NASF and ASF in North America.

A native of Bosnia, Sasha began his career as a founding member and producer of YouthRadio, the first independent radio station in the former Yugoslavia.