Nielsen
About Nielsen
Data science & big data
Few people would argue that having less data is better than having more data. But not all data is equal. Every one of us is adding to our digital footprints every hour, and those footprints can help companies create content, advertisements and experiences that are in line with your interests. But those footprints aren’t complete. Think about when you change the channel while you’re watching TV. The set-top box or content provider knows the channel changed and the address for the house that the TV is located in, but it doesn’t know WHO within the home changed the channel.
That’s where Nielsen comes into play particularly for digital measurement. For example, an internet provider knows if an online ad is clicked, but it doesn’t know who clicked it. But with the truth-set data from Nielsen panels as a foundation, we can use sophisticated statistical techniques to gain an accurate representation of the behavior in the larger population.
Contact Nielsen
| Address : | Av. Horacio 1855, Polanco, Polanco I Secc, 11510 Ciudad de México, CDMX, Mexico |
| Phone : | 📞 87 |
| Website : | http://www.nielsen.com |
| Facebook : | https://www.facebook.com/nielsen |
| Hours : | Always open |
| Categories : | |
| City : | Mexico City |
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