ONG sin identidad - 44630 Guadalajara
About ONG sin identidad
Our Origin
In 1977, a young student named Paul Butler arrived on the island nation of St. Lucia to find the beautiful St. Lucia parrot was in critical danger. Fewer than 100 remained. Paul knew that to save the parrot, he would need to inspire St. Lucians to be part of the solution. Working with the Forestry Department, Paul led a social marketing campaign to inspire pride in the bird. He visited schools and churches, recorded radio spots, produced bumper stickers and billboards, and he even created a parrot mascot named Jacquot.
The campaign worked. The community embraced the parrot as a national treasure, and its population surged. What made this underdog campaign successful? Pride. The campaign stirred an emotional connection. A Rare approach was born.
Contact ONG sin identidad
| Address : | C. Bogota 2077, Providencia, 44630 Guadalajara, Jal., Mexico |
| Phone : | 📞 +87 |
| Website : | http://rare.org/ |
| Categories : | |
| City : | Jal. |
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