Rosen - 52158 Metepec

A Leaders career

Colchones Rosen S.A.I.C., is a family owned company, and its shares are not listed in public Stock Exchange, the main activity is to produce and commercialize products and accessories which only purpose is to improve rest.

Founded in 1958, in the city of Temuco in Chile, this company began in a small workshop fabricating mattresses.

The quick growth that this company has faced is the result of high quality standards and the management that is compromised with the workers, the environment and customers.

In the 60’s, the company started selling in different cities in the country and opens a commercial office and distributes from the city of Santiago, being its principal goal to develop a strong distribution throughout the country and start to position ROSEN as ‘a top of mind’ brand.

In the late 70’s, the company strengthens the process of Research and Development (R&D) and also creates strategic alliances with worldwide mattress companies. Rosen in Latin America becomes the leader mattress brand, transferring all the technology in product categories such as: Mattresses, Box Spring and accessories developed specially for each client in Latin America.

Through the 80’s, the company strengthens it’s Development Plan based in 3 main areas:

1. creation of Rosen store’s called “Dormicentros Rosen”
2. a new area of R&D, which main goal is to develop permanent technological innovations 3. an innovative communication and marketing strategy

The result of these areas lead Rosen to multiply its operations, consolidating the brand, market position and sales leadership.

In the early 90’s the company started exporting to different countries in South America, consolidating an international presence, mainly in Argentina, Bolivia and Uruguay, and to continue later in Paraguay, Peru and Brasil.

In the present time, Rosen has productive installations in Chile, Argentina and Peru. Owns stores in the region and also it distributes to exclusive stores in Latin America. The company also distributes products in the most important regional department stores. Rosen is a leader Mattress company in the region.